Accessible design is about inclusivity. We know that. We know it’s the right thing to do. We want to be inclusive. But the consideration seems daunting and we put it off. It becomes a feature to bolt on later, much later.
But what if accessible design has the potential to create business opportunities? Could we make a compelling case for designing accessibly right from the beginning? And how do we start?
In this talk we will discover what we mean by accessible design and who benefits. We will look at business opportunities created when we consider accessible design. We will look at emerging markets that wouldn’t have existed without accessible solutions. And we learn how to adopt this as business-as-usual while navigating around pitfalls that could derail our most well-intentioned efforts.